Product Marketing Intern
Last Updated:Dec 3rd, 2024
Product Marketing Intern
Type:
Hybrid
Location:
Indianapolis
Application Due Date:
Feb. 3, 2025
Starts:
Feb. 3, 2025
Structure:
Standard
$Paid
Full Time
Part Time
Description
Ascend Indiana (Ascend) is a fast-growing nonprofit on a mission to address Indiana’s workforce misalignment. Ascend’s vision is for Indiana to be a place of economic opportunity for all. An initiative of Central Indiana Corporate Partnership (CICP), Ascend collaborates with corporate, education, philanthropic, and community partners, and is well-positioned to play a leadership role in addressing Indiana’s workforce challenges.
The Product Marketing Intern will collaborate closely with our product and marketing teams to explore, identify, and understand the various user personas that interact with our platform, the Ascend Network (Network). The Network is a talent matching platform designed to connect Indiana job seekers with good and promising jobs and work-based learning opportunities. The Product Marketing Intern will ensure that our platform meets the needs of various stakeholders, including K-12 students, college students, early-in-career professionals, employers, school counselors, parents, and intermediary partners.
The Product Marketing Intern will receive 1:1 managerial supervision from a member of our product team, in addition to on-the-job learning and training.
Responsibilities
In this role you will…
- Conduct user research to identify and define key user personas for the Network.
- Gather and analyze qualitative and quantitative data to understand user needs, motivations, and behaviors.
- Collaborate with the product team to ensure user insights are incorporated into the platform’s design and feature development.
- Assist in developing messaging frameworks and positioning strategies tailored to specific user types.
- Support the creation of marketing materials that effectively communicate the value of the Network to various user groups.
- Partner with cross-functional teams to ensure a cohesive understanding of user needs across the organization.
- Present findings and actionable recommendations to stakeholders.
- Other duties as assigned.
Qualifications
- Currently enrolled in either an undergraduate or graduate institution with a 3.0+ GPA.
- Current Marketing, Business, Computer Science, Psychology student, or pursuing a related major.
- Strong interest in user research, product marketing, and educational technology.
- Strong analytical and problem-solving skills, especially related to interpreting data and uncovering trends.
- Experience with survey tools, interview techniques, or UX research methods.
- Excellent verbal and written communication skills with the ability to synthesize insights clearly.
- Demonstrated track record of success in leading projects and achieving ambitious, quantifiable outcomes.
- A detail-oriented self-starter who can be given a need or objective, break it down into executable activities, identify questions that need to be asked, gather priorities and requirements, set and manage to milestones, and then execute effectively.
- Ability to learn new technology tools and processes quickly. Proficiency in Microsoft Suite preferred.
- Track record of successfully working collaboratively within a team.
- Demonstrate ethical handling of confidential information.