Summer internship season is quickly approaching. This is Part III of a three-part series on crafting internship postings that will attract qualified candidates on Indiana INTERNnet and elsewhere.
The first part of this series provided general tips for posting an internship, the second part highlighted the strengths of a well-written internship posting. This post will feature the use of keywords and promoting an internship.
Many students search for internships using keywords, therefore if you want your internship to be seen you should plan accordingly. For example, if a student is searching for a public relations internship they may use keywords such as communications, public relations, public affairs, community outreach and marketing. By including these keywords, the internship will be easier for candidates to find.
The best place for keywords is in the internship title. However, be selective with the words you choose. Decide which term best describes the internship and use it in the title. The related keywords can be used in the description. You should consider using keywords in the skills or job duties as well. A journalism internship, for instance, may include keywords such as writing, proofreading and interviewing in the qualifications/preferred skills section.
Once the internship is posted, you should promote it! Social media is the best tool to promote internship or job openings. An example would be, “We’re hiring an accounting intern for summer!” and include a link to the internship posting.
If social media isn’t your forte or the internship position hasn’t received many applicants, reach out to us at INTERNnet@indianachamber.com. We often tweet about available internships on our site, all you have to do is ask!
