Tag Archives: Beloit College
Knowing Your Audience: The Mindset of the Class of 2014
Entry by Pat Patterson
If you are a career services professional or faculty member enticing freshmen to visit the career office for the first time, it is important to know more about your audience. Consider Beloit College’s mindset list for the class of 2014:
Few in the class know how to write in cursive. Email is just too slow, and they seldom if ever use snail mail. Al Gore has always been animated. “Caramel macchiato” and “venti half-caf vanilla latte” have always been street corner lingo. Entering college this fall in a country where a quarter of young people under 18 have at least one immigrant parent, they aren’t afraid of immigration…unless it involves “real” aliens from another planet. Clint Eastwood is better known as a sensitive director than as Dirty Harry. Doctor Kevorkian has never been licensed to practice medicine. Colorful lapel ribbons have always been worn to indicate …