Tag Archives: Business
Career Fairs 101: Selling Your Company to Potential Interns
Entry by Pat Patterson
From the 2010 September INTERNnetwork:
Now that you have established a need for interns in your organization, you need to make sure you have students that are interested in your internship opportunities. And although having too many interested candidates may not be a bad thing, it is important that the candidates you attract are qualified for your positions and are the right fit for your organization.
Conveying a clear, concise message about your organization and its mission is vital in attracting the type of talent you would like to fill your internships. Here are some tips on how to sell your company to interns, specifically at career fairs:
Have a section of your website dedicated to your internship opportunities, including detailed descriptions, which you can direct interns to visit (the link can be included on any literature students are provided before the career fair), attend those …
Students: Internship Experience May Increase Your Salary
Entry by Pat Patterson
As you may already know, there are many benefits of interning, including:
Enhancing your educational experience, testing out a new organization or industry, exposing yourself to multiple departments within an organization, discovering your talents and aspects of a job you find appealing, gaining real-world job experience, learning new skills, building your resumé, making new connections, and setting yourself up for full-time employment.
In addition, according to NACE’s 2010 Student Survey, students from the Class of 2010 who had internship experience received higher average starting salaries than students who had no internship experience:
In terms of starting salary offers, there is a definite financial advantage for students who have internship experience, according to results of NACE’s 2010 Student Survey. Overall, students in the Class of 2010 who had internships received an average salary offer of $41,580. Meanwhile, their classmates who didn’t take internships received an average starting …
Career Fair Game Plan
Entry by Pat Patterson
Last Friday I posted an entry about how to prepare for a career fair. You also need to lay out a game plan of the organizations you will visit and the order in which you will visit them. I would recommend visiting those organizations you are less interested in first to build up your confidence when you speak with those recruiters from organizations you are more excited about.
Here is some advice to help guide you during the career fair:
DURING a career fair:
Arrive early, dress professionally, have your resume, portfolio, and a pen ready, proceed to the organizations that you identified you are interested in, be aware of your posture and body language, relax, be confident, be approachable – SMILE, offer a firm, confident handshake to recruiters with eye contact, execute your *elevator speech, ask any questions you prepared, and make sure to collect …
College Touring: Don’t Forget the Career Services Office
Entry by Pat Patterson
In the current competitive job market, students need to begin thinking about and planning for their potential careers early on in their college experience. Since students go to college to attain an education that will eventually be used to secure a career, students (and parents) should explore each college’s career services office on their campus visits. A recent news release from Wake Forest University echoes this sentiment:
As high school students and their parents begin the annual fall ritual of campus visits, experts are recommending that families make the career office one of the first stops on any college tour. “In this competitive job market, the tools and resources that a career office provide have become nearly as important as academics when choosing a college or university,” said Patrick Sullivan, Associate Director of Experiential Education at Wake Forest University.
In fact, college internships can be one …
Students: Preparing for a Career Fair
Entry by Pat Patterson
Fall career fairs are beginning to take place as early as next week, and recruiters look positively on candidates who show up to career fairs prepared. But what does that mean exactly? Here is some advice to help guide you:
BEFORE a career fair you should prepare by:
Keeping up on industry/market trends, keeping up on current events in your areas of interest, pre-registering for the career fair, researching the participating employers and their opportunities,
– General company information: industry, market outlook, products and services, history and corporate culture, organizational mission and goals, key financial statistics, organizational structure (divisions, subsidiaries, etc.), and locations (main and branch).
– Employment: career paths and advancement opportunities, benefits, diversity initiatives, current internship and job opportunities. identifying the employers you plan on speaking with and the positions you plan on applying for, preparing resume(s) (creating specific, tailored resumes for different …
Students: Pay Attention to the Details
Entry by Pat Patterson
Just because you may not have landed the internship of your dreams in the past does not mean it’s not possible. Writing a great resume and cover letter and “looking the part” at a networking event or career fair are not the only determinants of whether or not you will get a call back. It is important to also pay attention to the details that may set you apart from other candidates.
Spell check your resume and cover letter over and over again. And then after you are done spell checking, have one of your peers spell check for you. A typo can say a lot of negative things about you – such as, you may not be able to spell, you don’t care enough to check for spelling errors, you are not organized or detail-oriented, etc.
Invest in professional resume paper. Although business stationary paper …
Career Services Professionals: Best Practices
Entry by Pat Patterson
Now that students are back to school and somewhat settled in, it is likely that more students will start visiting their campus career services office. As career services professionals, it is important to keep on top of the best practices in the current market to help students acquire internships and jobs.
The following is a list of advice from the Intern Bridge’s blog The Intern Advocate, which will help you help your students:
Get a RSS reader account. Find blogs that dole out daily or weekly advice pertaining to job searching and career centers. Add each blog to an RSS reader, such as Google Reader, and make a point to check it at least three times per week. If your career center has social media accounts, be sure to share helpful articles with your students directly!
Read new literature available. There are countless …
How Will You Be Remembered?
Entry by Pat Patterson
Regardless if you are at a networking event or a friend’s cookout, you are likely to meet new people, perhaps someone who will lead you to your next internship or job. Whether you will continue to keep in touch with new contacts depends on how favorably they remember you.
A great first impression will increase your chances of continuing a relationship with someone you meet. Especially for those internship and job seekers at career fairs, making a great first impression may determine whether or not a recruiter decides to toss your resume aside or keep it in the pile of potential candidates.
In Kevin Eikenberry’s blog, Leadership and Learning, he provides ten valuable tips on how to make a great first impression:
Relax. This comes first, especially if the situation is one where you feel you need to make a great first impression. You want the new …
Employers: Are You Effectively Branding Your Organization?
Entry by Pat Patterson
Your organization’s brand determines its reputation, which will in turn determine how well your organization will perform. Therefore, it is important to periodically ask yourself if you are effectively doing all you can to take charge of your brand. Even if you are not hiring interns or employees for the fall, consider attending campus career fairs to spread awareness of your organization and its future work opportunities.
Consider these results from NACE’s 2010 Recruiting Benchmarks Survey, citing career fairs as the most effective branding tool:
More than 90 percent of employers taking part in NACE’s 2010 Recruiting Benchmarks Survey cited branding to the campus as very important to their program. In addition, more than 90 percent cited career/job fairs, the corporate web site, and building relationships with key faculty as the tools and activities they use to build their brand. Nearly two-thirds of those using career/job …
Employers: Recruiting Millennials
Entry by Pat Patterson
Before you pack up your materials to begin recruiting interns on college campuses, take some time to strategize how you will market your organization. More importantly, think about the characteristics of your target audience – Millennials, those born between 1977 and 1998. The more you know about Millennials, the more you can tailor your recruiting efforts to entice their interests. Here are some Key Characteristics of Today’s Adolescents:
Self-reliance – They believe that becoming successful is up to them, and they are not depending on others for help. Finding a good job is a priority. They are the young navigators. They must chart their own course and captain their own ship: “It’s up to me to create my own well-being.” They value personal experience and are prone to seek out critical thinkers. They are independent and emotionally and intellectually open. They strongly value individual rights: …