Tag Archives: Facebook

Reaching Audiences using Social Media

Entry by Courtney Sampson, Marketing and Communications Intern, Indiana State Fair

Social media – talk about a “buzz phrase.” The mere thought of social media evokes some serious emotion from people – You either seem to love and embrace it, or you dread the thought of “tweeting,” “tipping,” or “tagging.”

NEWSFLASH! Here’s the thing: social media is not for every person or every single thing. Well, I guess that’s my opinion, but here’s why: You have to actively update your presence online! Online time = real time. If you’re not willing to update and participate, you might as well stay offline.

The best part about social media is connecting with a virtual community; granted, some of your “friends” and “followers” are neighbors, best buds, and co-workers, but face it, you probably haven’t met face-to-face with a significant portion of your social media community. Why then, would any person (or company, …

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