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Write a Compelling Internship Posting, Part III

Summer internship season is quickly approaching. This is Part III of a three-part series on crafting internship postings that will attract qualified candidates on Indiana INTERNnet and elsewhere.

The first part of this series provided general tips for posting an internship, the second part highlighted the strengths of a well-written internship posting. This post will feature the use of keywords and promoting an internship.

Many students search for internships using keywords, therefore if you want your internship to be seen you should plan accordingly. For example, if a student is searching for a public relations internship they may use keywords such as communications, public relations, public affairs, community outreach and marketing. By including these keywords, the internship will be easier for candidates to find.

The best place for keywords is in the internship title. However, be selective with the words you choose. Decide which term best describes the internship and …

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