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Entry by Pat Patterson

Social networking may help you reach your student body, keep in contact with alumni, connect students and alumni with employment opportunities, and market your events.  John Hill, alumni career services director at Michigan State University (MSU), has had a lot of success with social networking:

The MSU career services network’s social networking strategy is to have alumni help it access industries, interest areas, and professions that it wouldn’t be able to reach through traditional on-campus recruiting or career fairs.

“The MSU alumni who get involved in these groups through social and professional media are our low-hanging fruit and it’s up to us to mobilize them,” Hill says. “Social media gives us a ready-made repository to identify them.”

MSU primarily focuses on LinkedIn as there are 135,000 MSU alumni and students using it. Through information and data on resumes, the career services network creates communities that …

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